The Heron is symbolic in many cultures.In Egypt the Heron is honoured as the creator of light and is symbolic of prosperity. In Chinese culture the Heron represents strength, purity, patience and long life and in Africa, the Heron was thought to be a conduit to the Gods.

Our business will be characterised by what the Heron symbolises encompassing resourcefulness,partnerships, versatility and loyalty. HIFS aspire to be seen by our clients as one of their close, reliable and professional advisers.

Our Managing Director Lee Heron has over 13 years’ insurance and risk experience, including diverse background ranging from portfolio management, underwriting, claims management and insurance broking. One of our key differentiators is our ability to not only protect our client’s assets but also assist with generating income and increasing client’s bottom line.

Our core principles outlined below allow us to provide our clients with a higher value than our competitors with the true purpose of our business being our ability to act not just as a safety net, but as a support mechanism to the success of our client’s businesses.

Integrity & Professionalism

Ensure all staff and management set high standards in the way they approach their day to day activities.

Honesty & Good Faith

Develop a reputation with customers and suppliers alike for telling things the way they are, the good with the bad.

Service Excellence

Develop a systematic approach to the way we do things to achieve consistently superior outcomes for our clients.


Nurture a culture of compliance with staff understanding what must be done, why and what must be done if things go off the rails.


Whilst driving the business forward we need to remember that we need to enjoy our work to consistently perform to our best.


We believe that teamwork is essential to provide an excellent customer service.

Understanding & Approachable

Insurance can be complex and claims stressful; we need to provide services as if were in the customers’ shoes.  Customers mustfeel comfortable bringing their insurance problems to us.

Innovate, Energy & Action

We look for opportunities, develop programs and products and act to ensure our service meets our clients’ expectations.
Contact Us

Feel free to call us on
1800 931 997
Monday - Friday, 8am - 7pm

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Our Address

Come visit us at
Suite 478, 585 Little Collins St ,
Melbourne VIC 3000

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